Articles

Revenue Enhancement Turns Dormant Names Into 30 Day Hotlines
Finally a solution to the on-going quest for reactivation, increased quantities of names, and more profitable list rental. And best of all, the Revenue Enhancement Program costs nothing to implement.

Redefining HOUSEHOLDS in the United States
Since we live in a world of 'households' it's important that we truly understand what that word means in today's society. With people living together, and breaking up ... marrying, divorcing and remarrying, it's important for direct marketers to grasp these new definitions of households and to have their marketing plans address each of these household structures differently.

Who Moves and Why
For years major mailers have utilized ‘new move’ names for their direct mail programs … because new move lists work. This new detailed analysis will help marketers understand the nature of the new move family, and possibly to identify segments of this huge universe of names that they can profitably mail to.

Triggers - When to mail - why now?
For years everyone in the industry has conducted seasonal tests. Most companies that rely on direct mail have elaborate charts that indicate the reduction in response, from 'prime time' on a monthly basis ... and they use those statistics to determine whether to remail the same name again with basically the same offer (often a catalog with a different cover). But that's not the whole story. There are events that occur in a person's life that trigger responsiveness.

The Rise and Fall of List Brokers
The present business model does not work, and because of that, we will all continue to see the industry suffer until and unless everyone agrees on a better system.

The Role of the List Manager
While the list owner should focus on revenue, it is the list manager who determines the best way to generate and maximize revenue streams. There are certain expectations that the list owner should have, but these should be guided by the reality.

Why New Move Mailing Lists Work
In the United States alone, close to 25% of the households move every year. This article explains the reasons why, for certain offers, new move names are the most responsive.

Why Some Lists Work and Others Do Not
What criteria are important when selecting a list for testing? In this article are compiled factors that can and should be used when deciding whether or not to test a list.

Avrick Axioms
In this article are presented established rules and principles to use in guiding any business gleaned from the over 40 years of experience and over 100 companies started by the author.

Email Myths and Realities
This article pertains to the mass amount of emails companies are sending out (as opposed to CRM systems or highly targeted emailings) and discusses all the factors that have made this method of marketing a total waste of money. In this article are listed specific e-mail myths and their 21st century realities.

The Importance of Mailing to Hispanics
The Hispanic population will increase 250% by the year 2050. That is why smart marketers are focusing on this growing segment right now.

David Bancroft Avrick - The Inspirator

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